diff --git a/components/brave_ads/browser/buildflags/buildflags.gni b/components/brave_ads/browser/buildflags/buildflags.gni
index 5a14e617ba3..fa3e76f19b0 100644
--- a/components/brave_ads/browser/buildflags/buildflags.gni
+++ b/components/brave_ads/browser/buildflags/buildflags.gni
@@ -1,5 +1,5 @@
 import("//build/config/features.gni")
 
 declare_args() {
-  brave_ads_enabled = true
+  brave_ads_enabled = !is_linux
 }