diff --git a/_locales/en/messages.json b/_locales/en/messages.json
index c407b9f62..6b30646c9 100644
--- a/_locales/en/messages.json
+++ b/_locales/en/messages.json
@@ -1818,7 +1818,7 @@
 		"message": "While Ghostery is free, you can choose to support us through a small subscription of $2 per month in exchange for cool perks, such as color themes, priority help service, and more. Join our mission and subscribe!"
 	},
 	"subscribe_pitch_spring": {
-		"message": "Like what we do? Support us and unlock new spring themes, personal tracking insights, and other special perks by upgrading to Ghostery Plus"
+		"message": "Like what we do? Support us and unlock new spring themes, personal tracking insights, and other special perks by upgrading to Ghostery Plus!"
 	},
 	"subscribe_pitch_learn_more": {
 		"message": "Learn more"