diff --git a/assets/foil-social-card-receipt.json b/assets/foil-social-card-receipt.json
index bedfb7e..dc555de 100644
--- a/assets/foil-social-card-receipt.json
+++ b/assets/foil-social-card-receipt.json
@@ -1,14 +1,21 @@
 {
   "schemaVersion": 1,
   "asset": "assets/foil-social-card.png",
-  "generator": "OpenAI built-in image generation",
-  "created": "2026-07-20",
-  "pixelWidth": 1672,
-  "pixelHeight": 941,
-  "reference": "assets/videos/foil-dictation-brain-poster.png",
+  "generator": "HTML/CSS composition rendered with headless Chrome",
+  "created": "2026-09-14",
+  "pixelWidth": 1280,
+  "pixelHeight": 640,
+  "sourceComposition": "marketing/social-card/index.html",
+  "references": [
+    "assets/screenshots/foil-app-home.png",
+    "assets/audio-ux/recording-floating-status.png",
+    "assets/foil-mark.svg"
+  ],
   "text": [
     "Foil",
-    "A dictation app that understands where your words are going."
+    "Talk to agents at the speed of thought.",
+    "macOS dictation for AI-first work"
   ],
-  "promptSummary": "Landscape social card matching the restored sayfoil.com design: approved headline at left, faithful Foil recording and Home workspace at right, warm off-white background, and deep teal branding."
+  "notes": "The social card uses verified product screenshots rather than generated interface imagery.",
+  "promptSummary": "Landscape social card with the AI-first headline at left, the real Foil Home workspace and recording status at right, a warm off-white background, and deep teal branding."
 }
diff --git a/assets/foil-social-card.png b/assets/foil-social-card.png
index a5cb8a3..7ffd271 100644
Binary files a/assets/foil-social-card.png and b/assets/foil-social-card.png differ
diff --git a/assets/videos/foil-dictation-brain-poster.png b/assets/videos/foil-dictation-brain-poster.png
index 8f581cf..c4ebfd0 100644
Binary files a/assets/videos/foil-dictation-brain-poster.png and b/assets/videos/foil-dictation-brain-poster.png differ
diff --git a/assets/videos/foil-dictation-brain-receipt.json b/assets/videos/foil-dictation-brain-receipt.json
index 4b24809..6ee82f2 100644
--- a/assets/videos/foil-dictation-brain-receipt.json
+++ b/assets/videos/foil-dictation-brain-receipt.json
@@ -16,7 +16,7 @@
       "width": 1600,
       "height": 900,
       "quality": "standard",
-      "workers": "auto"
+      "workers": 1
     }
   },
   "asset": "foil-dictation-brain",
@@ -24,7 +24,7 @@
   "sourceAssets": [
     {
       "file": "marketing/hero-animation/index.html",
-      "sha256": "c998269903d763cf7c8638e2055ab6f6fda6b066884cc5ec42f0c28b12a5bfc6"
+      "sha256": "e0c00e3365a116c928b28d2773906e02258fa1bf95d18d8aea4312641918fff9"
     },
     {
       "file": "marketing/hero-animation/assets/screenshots/foil-app-home.png",
@@ -68,8 +68,8 @@
       "file": "assets/videos/foil-dictation-brain-poster.png",
       "pixelWidth": 1600,
       "pixelHeight": 900,
-      "byteCount": 252784,
-      "sha256": "c794a0244e5407a1aee19c7d99d18270f5ca2bb684b7c7cb4f334007468e9b2c"
+      "byteCount": 221657,
+      "sha256": "73be1e02f1a273932028d41048e376f2b056f7ef678870f4afb57c8ffddd2282"
     },
     {
       "file": "assets/videos/foil-dictation-brain.mp4",
@@ -78,8 +78,8 @@
       "pixelHeight": 900,
       "codec": "h264",
       "frameRate": "30/1",
-      "byteCount": 2303086,
-      "sha256": "c8bc05df711fd1608160bdf2392aa81576a6277aaa55a44a3a8026d13b0254f2"
+      "byteCount": 1155413,
+      "sha256": "da15c769241043d58f78727ef31aa4247a25d5da85bb844c5aa64385066de14e"
     },
     {
       "file": "assets/videos/foil-dictation-brain.webm",
@@ -88,8 +88,8 @@
       "pixelHeight": 900,
       "codec": "vp9",
       "frameRate": "30/1",
-      "byteCount": 944811,
-      "sha256": "ce4abbcb351f20497eacd082395601d5827db618a2cde6d56a882d98ff571b7e"
+      "byteCount": 1505203,
+      "sha256": "b2087e406b5754f96f96470c31f3b6eb618dcf58ccc84e5f1de0b21969cef9f9"
     }
   ]
 }
diff --git a/assets/videos/foil-dictation-brain.mp4 b/assets/videos/foil-dictation-brain.mp4
index eea2c42..3ed7c18 100644
Binary files a/assets/videos/foil-dictation-brain.mp4 and b/assets/videos/foil-dictation-brain.mp4 differ
diff --git a/assets/videos/foil-dictation-brain.webm b/assets/videos/foil-dictation-brain.webm
index 5e7d953..6e29672 100644
Binary files a/assets/videos/foil-dictation-brain.webm and b/assets/videos/foil-dictation-brain.webm differ
diff --git a/index.html b/index.html
index 15297cd..a5f7f04 100644
--- a/index.html
+++ b/index.html
@@ -3,29 +3,29 @@
   <head>
     <meta charset="utf-8">
     <meta name="viewport" content="width=device-width, initial-scale=1">
-    <title>Foil — Open-source Mac dictation app</title>
+    <title>Foil - macOS dictation for AI-first work</title>
     <meta
       name="description"
-      content="Foil is an open-source Mac dictation app with local and self-hosted transcription, app-specific cleanup, provider routing, history, and paste recovery."
+      content="macOS dictation built for AI-first work - fast, direct prompts for agents and polished text for humans. Run local models or connect to a transcription API."
     >
     <meta name="robots" content="max-image-preview:large">
     <meta name="theme-color" content="#0f4046">
     <link rel="canonical" href="https://foil.neonwatty.com/">
-    <meta property="og:title" content="Foil — A dictation app that understands where your words are going">
-    <meta property="og:description" content="Open-source Mac dictation with local and self-hosted transcription, app-specific cleanup, provider routing, history, and paste recovery.">
+    <meta property="og:title" content="Foil - Talk to agents at the speed of thought">
+    <meta property="og:description" content="macOS dictation built for AI-first work - fast, direct prompts for agents and polished text for humans. Run local models or connect to a transcription API.">
     <meta property="og:type" content="website">
     <meta property="og:site_name" content="Foil">
     <meta property="og:locale" content="en_US">
     <meta property="og:url" content="https://foil.neonwatty.com/">
-    <meta property="og:image" content="https://foil.neonwatty.com/assets/foil-social-card.png">
-    <meta property="og:image:width" content="1672">
-    <meta property="og:image:height" content="941">
-    <meta property="og:image:alt" content="Foil landing page headline beside the Foil app recording and home workspace">
+    <meta property="og:image" content="https://foil.neonwatty.com/assets/foil-social-card.png?v=20260914-ai-first">
+    <meta property="og:image:width" content="1280">
+    <meta property="og:image:height" content="640">
+    <meta property="og:image:alt" content="Foil AI-first dictation headline beside the Foil app recording and home workspace">
     <meta name="twitter:card" content="summary_large_image">
-    <meta name="twitter:title" content="Foil — A dictation app that understands where your words are going">
-    <meta name="twitter:description" content="Open-source Mac dictation with local and self-hosted transcription, app-specific cleanup, provider routing, history, and paste recovery.">
-    <meta name="twitter:image" content="https://foil.neonwatty.com/assets/foil-social-card.png">
-    <meta name="twitter:image:alt" content="Foil landing page headline beside the Foil app recording and home workspace">
+    <meta name="twitter:title" content="Foil - Talk to agents at the speed of thought">
+    <meta name="twitter:description" content="macOS dictation built for AI-first work - fast, direct prompts for agents and polished text for humans. Run local models or connect to a transcription API.">
+    <meta name="twitter:image" content="https://foil.neonwatty.com/assets/foil-social-card.png?v=20260914-ai-first">
+    <meta name="twitter:image:alt" content="Foil AI-first dictation headline beside the Foil app recording and home workspace">
     <link rel="icon" href="assets/foil-mark.svg" type="image/svg+xml">
     <link rel="stylesheet" href="styles.css?v=20260709-simple-flow">
     <script defer src="/analytics-config.js"></script>
@@ -49,8 +49,8 @@
     <main>
       <section class="hero" aria-labelledby="hero-title">
         <div class="hero-copy">
-          <h1 id="hero-title">A dictation app that understands where your words are going.</h1>
-          <p class="hero-lede">Open-source Mac dictation with local and self-hosted options.</p>
+          <h1 id="hero-title">Talk to agents at the speed of thought.</h1>
+          <p class="hero-lede">macOS dictation built for AI-first work - fast, direct prompts for agents and polished text for humans. Run local models or connect to a transcription API.</p>
           <div class="hero-actions" role="group" aria-label="Install actions">
             <a
               class="button primary"
@@ -95,15 +95,15 @@ <h1 id="hero-title">A dictation app that understands where your words are going.
 
       <section class="features section-band" id="features" aria-labelledby="features-title">
         <div class="section-heading">
-          <h2 id="features-title">A deeper dictation toolkit</h2>
-          <p>Fast capture is the start. Foil also gives you routing, cleanup, recovery, and visibility.</p>
+          <h2 id="features-title">Built for AI-first work</h2>
+          <p>Capture intent at the speed you think, then use Cleanup Groups to decide how much polish each app needs.</p>
         </div>
         <div class="feature-showcase">
           <article class="feature-lead">
             <span class="feature-icon keycap">⌘</span>
             <p class="detail-kicker">Core loop</p>
-            <h3>Dictate without switching context.</h3>
-            <p>Hold a key, speak, release. Foil transcribes, applies the right app policy, and puts the result where you were typing.</p>
+            <h3>Speak without slowing down.</h3>
+            <p>Hold a key, speak, release. Foil puts fast, direct transcripts into the app where you were working.</p>
             <div class="feature-tags" role="group" aria-label="Capture options">
               <span>Hold-to-record</span>
               <span>Toggle mode</span>
@@ -124,8 +124,8 @@ <h3>Provider choice</h3>
               <span class="feature-icon">
                 <svg viewBox="0 0 24 24" aria-hidden="true"><path d="M5 12h14M12 5v14M7.5 7.5l9 9M16.5 7.5l-9 9"/></svg>
               </span>
-              <h3>Cleanup Groups</h3>
-              <p>Raw text for some apps; prompts, corrections, and preferred terms for others.</p>
+              <h3>Direct for agents. Polished for humans.</h3>
+              <p>Assign agent apps to raw transcription. Give messaging, email, and document apps their own cleanup, tone, and vocabulary.</p>
             </article>
             <article>
               <span class="feature-icon paste" aria-hidden="true">
@@ -176,8 +176,8 @@ <h3>Trust controls</h3>
 
       <section class="providers" id="providers" aria-labelledby="providers-title">
         <div class="section-heading">
-          <h2 id="providers-title">Choose where audio and cleanup run</h2>
-          <p>Audio and text cleanup are separate routes. Choose each deliberately.</p>
+          <h2 id="providers-title">Run local models or connect an API</h2>
+          <p>Choose where audio and cleanup run, with separate routes for each.</p>
         </div>
         <div class="provider-grid">
           <article>
@@ -236,7 +236,7 @@ <h3>Custom OpenAI-compatible</h3>
           </article>
         </div>
         <p class="provider-note">
-          Unassigned apps stay raw by default. Cleanup is explicit, app-aware, and routed through the selected cleanup provider.
+          Set agent apps to stay raw and direct. Route human-facing apps through the cleanup provider you choose.
         </p>
         <figure class="provider-proof">
           <img
@@ -289,7 +289,7 @@ <h2 id="faq-title">Questions before installing</h2>
           </details>
           <details>
             <summary>What are Cleanup Groups?</summary>
-            <p>Cleanup Groups let selected apps use different transcript behavior. The default group handles unassigned apps, while custom groups can use cleanup providers, prompts, vocabulary corrections, and preferred terms.</p>
+            <p>Cleanup Groups let you assign different transcript behavior by app. Keep agent apps fast and direct with raw transcription, then use cleanup, tone, vocabulary corrections, and preferred terms for human-facing apps.</p>
           </details>
           <details>
             <summary>What happens to history and audio?</summary>
@@ -314,7 +314,7 @@ <h2 id="faq-title">Questions before installing</h2>
           <img src="assets/foil-mark.svg" alt="" width="32" height="32">
           <span>Foil</span>
         </a>
-        <p>A dictation app that understands where your words are going.</p>
+        <p>Talk to agents at the speed of thought.</p>
       </div>
       <nav aria-label="Footer">
         <a href="#features">Features</a>
diff --git a/marketing/hero-animation/index.html b/marketing/hero-animation/index.html
index 315001c..fe5bb78 100644
--- a/marketing/hero-animation/index.html
+++ b/marketing/hero-animation/index.html
@@ -380,14 +380,14 @@ <h2 data-hf-id="hf-2te7">Your models, your keys</h2>
             <p data-hf-id="hf-a0v2">Could we move our sync to 3 PM?</p>
           </article>
           <article data-hf-id="hf-xvrn" class="output-card raw">
-            <strong data-hf-id="hf-j7hi">Prompt-driven app</strong>
+            <strong data-hf-id="hf-j7hi">AI agent</strong>
             <p data-hf-id="hf-fmuz">move sync 3pm; send notes</p>
           </article>
         </div>
         <div data-hf-id="hf-9i06" class="scene-card">
           <div data-hf-id="hf-u3b8" class="kicker">App behavior</div>
-          <h2 data-hf-id="hf-i5iw">Each app, its own style</h2>
-          <p data-hf-id="hf-k5cc">Set cleanup, tone, vocabulary, and raw output rules per app.</p>
+          <h2 data-hf-id="hf-i5iw">Direct for agents. Polished for humans.</h2>
+          <p data-hf-id="hf-k5cc">Assign raw or polished behavior by app with Cleanup Groups.</p>
         </div>
       </section>
 
diff --git a/marketing/hero-storyboard.md b/marketing/hero-storyboard.md
index c154afe..e10a171 100644
--- a/marketing/hero-storyboard.md
+++ b/marketing/hero-storyboard.md
@@ -43,15 +43,15 @@ Assets:
 
 ### 3. App Behavior
 
-Copy: `Each app, its own style`
+Copy: `Direct for agents. Polished for humans.`
 
-Body: `Set cleanup, tone, vocabulary, and raw output rules per app.`
+Body: `Assign raw or polished behavior by app with Cleanup Groups.`
 
 Visual direction: Use the real Cleanup Groups screenshot once, with two small output cards that contrast polished prose and raw command intent.
 
 Example polished output: `Could we move our sync to 3 PM?`
 
-Example raw output: `move sync 3pm; send notes`
+Example raw output (`AI agent`): `move sync 3pm; send notes`
 
 Feature shown: App/context-specific cleanup, raw transcript mode, vocabulary, and preferred terms.
 
diff --git a/marketing/hero-visual-treatment.md b/marketing/hero-visual-treatment.md
index 0775c0d..3327963 100644
--- a/marketing/hero-visual-treatment.md
+++ b/marketing/hero-visual-treatment.md
@@ -68,16 +68,16 @@ Avoid:
 
 ## Slide 3: App Behavior
 
-Copy: `Each app, its own style`
+Copy: `Direct for agents. Polished for humans.`
 
-Body: `Set cleanup, tone, vocabulary, and raw output rules per app.`
+Body: `Assign raw or polished behavior by app with Cleanup Groups.`
 
 Visual:
 
 - Use the live Cleanup Groups screenshot once.
 - Show two compact output cards:
   - `Message app`: `Could we move our sync to 3 PM?`
-  - `Prompt-driven app`: `move sync 3pm; send notes`
+  - `AI agent`: `move sync 3pm; send notes`
 
 What this should communicate:
 
diff --git a/marketing/social-card/index.html b/marketing/social-card/index.html
new file mode 100644
index 0000000..61dc138
--- /dev/null
+++ b/marketing/social-card/index.html
@@ -0,0 +1,134 @@
+<!doctype html>
+<html lang="en">
+  <head>
+    <meta charset="utf-8">
+    <meta name="viewport" content="width=device-width, initial-scale=1">
+    <title>Foil social card</title>
+    <style>
+      * { box-sizing: border-box; }
+
+      html,
+      body {
+        width: 1280px;
+        height: 640px;
+        margin: 0;
+        overflow: hidden;
+      }
+
+      body {
+        color: #071215;
+        background:
+          radial-gradient(circle at 82% 18%, rgb(31 95 102 / 12%), transparent 32%),
+          #fbfbf8;
+        font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
+      }
+
+      .card {
+        position: relative;
+        width: 100%;
+        height: 100%;
+        padding: 58px 64px;
+        isolation: isolate;
+      }
+
+      .brand {
+        display: flex;
+        align-items: center;
+        gap: 14px;
+        color: #0a3f44;
+        font-size: 28px;
+        font-weight: 760;
+        letter-spacing: -0.02em;
+      }
+
+      .brand img {
+        width: 52px;
+        height: 52px;
+        border-radius: 12px;
+        box-shadow: 0 8px 24px rgb(7 18 21 / 15%);
+      }
+
+      .copy {
+        position: relative;
+        z-index: 3;
+        width: 585px;
+      }
+
+      h1 {
+        max-width: 580px;
+        margin: 62px 0 24px;
+        color: #071215;
+        font-size: 68px;
+        font-weight: 780;
+        letter-spacing: -0.055em;
+        line-height: 0.98;
+      }
+
+      .subhead {
+        max-width: 510px;
+        margin: 0;
+        color: #435356;
+        font-size: 25px;
+        font-weight: 520;
+        letter-spacing: -0.022em;
+        line-height: 1.3;
+      }
+
+      .accent {
+        display: inline-block;
+        width: 72px;
+        height: 6px;
+        margin-top: 30px;
+        border-radius: 999px;
+        background: #d79a3d;
+      }
+
+      .app-window {
+        position: absolute;
+        z-index: 1;
+        top: 74px;
+        left: 688px;
+        width: 710px;
+        height: auto;
+        border: 1px solid rgb(10 63 68 / 18%);
+        border-radius: 22px;
+        box-shadow: 0 32px 80px rgb(7 18 21 / 20%);
+      }
+
+      .recording {
+        position: absolute;
+        z-index: 2;
+        top: 446px;
+        left: 736px;
+        width: 450px;
+        height: auto;
+        filter: drop-shadow(0 18px 32px rgb(7 18 21 / 24%));
+      }
+
+      .fade {
+        position: absolute;
+        z-index: 2;
+        inset: 0 auto 0 575px;
+        width: 180px;
+        background: linear-gradient(90deg, #fbfbf8 18%, rgb(251 251 248 / 0%));
+        pointer-events: none;
+      }
+    </style>
+  </head>
+  <body>
+    <main class="card" aria-label="Foil social card">
+      <div class="copy">
+        <div class="brand">
+          <img src="../../assets/foil-mark.svg" alt="">
+          <span>Foil</span>
+        </div>
+        <h1>Talk to agents at the speed of thought.</h1>
+        <p class="subhead">macOS dictation for AI-first work</p>
+        <span class="accent" aria-hidden="true"></span>
+      </div>
+      <img class="app-window" src="../../assets/screenshots/foil-app-home.png" alt="">
+      <img class="recording" src="../../assets/audio-ux/recording-floating-status.png" alt="">
+      <div class="fade" aria-hidden="true"></div>
+    </main>
+  </body>
+</html>
diff --git a/privacy/index.html b/privacy/index.html
index 73a584f..598c261 100644
--- a/privacy/index.html
+++ b/privacy/index.html
@@ -3,7 +3,7 @@
   <head>
     <meta charset="utf-8">
     <meta name="viewport" content="width=device-width, initial-scale=1">
-    <title>Foil Privacy — Mac app and website data practices</title>
+    <title>Foil Privacy - Mac app and website data practices</title>
     <meta
       name="description"
       content="Privacy notes for Foil web and the Foil macOS app, including analytics, transcription routes, local storage, and third-party services."
diff --git a/scripts/check-deployed.mjs b/scripts/check-deployed.mjs
index cd51792..7187fc5 100644
--- a/scripts/check-deployed.mjs
+++ b/scripts/check-deployed.mjs
@@ -16,7 +16,7 @@ const requiredEvents = [
   "blog_cta_click"
 ];
 const requiredPages = [
-  { path: "/", content: "A deeper dictation toolkit" },
+  { path: "/", content: "Built for AI-first work" },
   { path: "/privacy/", content: "Foil privacy notes" },
   { path: "/blog/", content: "Mac dictation notes" },
   { path: "/blog/superwhisper-alternative-for-mac/", content: "Superwhisper alternative" },
diff --git a/scripts/check-seo.mjs b/scripts/check-seo.mjs
index 3c3230b..694c2ba 100644
--- a/scripts/check-seo.mjs
+++ b/scripts/check-seo.mjs
@@ -112,7 +112,7 @@ const receipt = JSON.parse(
 );
 assert(
   receipt.text.includes(
-    "A dictation app that understands where your words are going.",
+    "Talk to agents at the speed of thought.",
   ),
   "social card receipt must preserve the approved headline",
 );